Inspired by the car emblems of the era, Flying Machine created a logo and a logo type which capture American Stock’s brand essence. The wings convey the idea of escapism, heroism and power. The shield, unique typography and metallic finish, all true to the era, create a sense of authenticity and presence.
Flying Machine was eager to satisfy American Stock fans’ desire for collectibles, and acknowledged their view of memorabilia as an investment. Inspired by the era’s packaging of movie reels, Flying Machine designed a tin can that contained American Stock’s limited edition DVD, a collectors booklet which captures American Stock’s story in text and visuals, and a limited edition metal dog tag with American Stock’s tagline.
Flying Machine designed posters that capture American Stock’s spirit, and allow fans to own a part of NASCAR history with limited edition, vintage-style silkscreen prints.